Thai social media influencer, MayyR, has leveraged on AnyMind D2C for Influencers, to launch a minimal women’s ready-to-wear and lifestyle clothing line under her 11AM brand.
The spring/summer collection includes minimal-style items including jackets, pants, t-shirts, crop tops and canvas bags. All products were sourced and made locally in Thailand.
The 11AM Signature Denim Jacket is a lovely white colour, with the words “enjoy it all” embroidered across the back of the jacket. There is also a light brown suede label on the front pocket of the jacket, with the 11AM logo embossed on it. A cropped version of the Signature Denim Jacket is also available.
Shoppers can also pair the signature jackets with 11AM’s White Denim Pants – a pair of straight cut denim pants that have the words “Today I will do absolutely nothing” emblazoned on the back pocket. The 11AM logo is also embossed delicately on the back of the pants.
MayyR has also launched a couple of minimalist t-shirts that bring a touch of character to the wearer. The Expect Nothing T-shirt has the words “expect nothing, appreciate everything” positioned stylishly across the front of the tee, whilst the Tomorrow T-shirt has the word “Tomorrow” screened on the right chest.
Next up is a line of quirky and eye-catching crop tops: Pumpkin Crop and Blueberry Crop. Both tops have the words “Life is a soup and I’m a fork” positioned across the chest area, bringing a unique personality to these tops. The Pumpkin Crop is a clean yellow colour, whilst the Blueberry Crop is an attractive pastel purple colour.
Last up is a line of trendy bags that combine style, comfort and quirkiness. The I’ll Be Bag is a small black-coloured canvas bag, perfect for carrying handphones and wallets, and embroidered with the words “I’ll be bag”, a play on the famous line: “I’ll be back”. The You Got This bag is a trendy white-coloured canvas bag that has words of encouragement: “Hey, you got this” emblazoned on the front of the bag.