AnyMind, Google, Adjust and WiseSight: Helping app publishers in Thailand maximize their potential through user acquisition and monetization

With the app space heating up in 2024 across Southeast, we wanted to help mobile app publishers in Thailand better unlock their full potential.

Together with our event partners, Google, Adjust and WiseSight, we conducted a half-day event that dived into user acquisition strategies and the state of monetization in 2024 and beyond. The room was packed with eager app publishers who were looking for further growth in app monetization.

Subphachok Uiphanichyon, our deputy head of publisher growth in Thailand, kicked the event off, as he shared how we’re looking to further support the app publisher community in Thailand.

We then had speakers from Google, AnyMind, Adjust and WiseSight share about the following topics:

• Trends in Southeast Asia and the various untapped opportunities for app publishers
• AI-powered user acquisition solutions and strategies for app publishers
• User engagement optimization strategies that directly impact ad monetization
• Key metrics to look out for such as session/DAY, session length, crucial in-app event clicks, and the importance of A/B testing in app design
• How publishers can better leverage push notifications to deliver tailored content based on user demographics and preferences
• Insights into optimization strategies for each stage of the user acquisition journey – from soft launch and initial user acquisition to user engagement and scaling up
• AI-powered mobile measurement and data privacy
• How Ai is improving social listening

The speakers were joined on stage for a panel discussion with a special guest from Plern, a mobile music listening application by GMM Grammy, who shared about various challenges that they and their peers were facing, as the other speakers on stage shared possible solutions to these challenges.

We ended the afternoon with a bit of socializing fun, as our team answered the most pressing questions on our attendees minds.

At AnyMind, we’re looking to build and deliver better tools for 360-degree growth so that app publishers are able to focus on creating and growing apps that they and their users love.

Watch this space, there’ll be more to come!

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