Maximizing ad revenue by capitalizing on existing traffic

CommonHealth is a web-based publisher in Taiwan that successfully enhanced revenue through AnyManager, our web and mobile app growth platform. This was done by leveraging existing traffic without implementing additional promotional or advertising measures.

Background

CommonHealth is widely recognized as a web media platform that shares health-related information in Taiwan. Its revenue from existing traffic remains stable due to its ability to grow the business by providing valuable information and practical advice for healthy living, as well as by offering consistent content and reliable digital infrastructure. As a result, they are considering capitalizing on their existing traffic to explore new revenue streams without the need for additional promotion or advertising efforts.

Strategy

How CommonHealth improved its revenue:

• Enhancement of video advertising: Introducing video ads, which are anticipated to be highly profitable, aims to increase CPM and maximize revenue through video advertising.
• Multiple ad networks and additional ad spaces: New ad spaces were added based on user behavior and media targeting, while utilizing multiple ad networks to further optimize revenue.

Result

Based on the above efforts, CommonHealth achieved a 104% year-on-year growth in Q4 2023. Particularly, high-CPM video ads contributed significantly to the revenue increase. Drawing out the maximum value from existing traffic was possible by building a solid grasp of the preferences and behavior of users and also optimal monetization methods. Going forward, CommonHealth is planning to further utilize AnyManager and AnyMind’s extensive offerings to further boost overall revenues.