AnyMind Group awarded Enabling Technology Company of the Year at MMA’s SMARTIES Philippines 2024

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced it has been awarded Enabling Technology Company of the Year at MMA Global’s SMARTIES Philippines 2024.

Judges conferred the award to the company, with AnyMind Group’s various proprietary platforms, including influencer marketing platform AnyTag, and mobile marketing platform POKKT, enabling many effective campaigns that delivered great results.

A few highlighted campaigns include:

• Gaming, Gamification & E-Sports:
  • “Creating Moments in Gen Zs Everyday Life” in collaboration with Globe Telecom Inc. and EssenceMediacom using POKKT, AnyMind’s mobile advertising platform tailored for in-app and mobile game environments.
• Brand Experience – Marketing Impact:
  • “Creating Moments in Gen Zs Everyday Life” demonstrated innovative brand storytelling powered by AnyMind’s technology.
• Product and Service Launch – Globe Team Tayo Voice Activation:
  • A groundbreaking activation that showcased AnyMind’s seamless integration of technology with customer engagement strategies.
• Integrated E-commerce Innovation & Live Streaming:
  • Unilever E-commerce & Mobile Marketing Attribution, an innovative approach leveraging data-driven insights to amplify Unilever’s online presence in partnership with Mindshare Philippines.

MMA Global’s SMARTIES is the world’s first marketing award recognizing innovation local market, regional and global programs. It is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands agencies, media companies and solution providers – Ideas that Resonate. 2024 is the second year MMA Global has run its SMARTIES Philippines edition.

In 2023, AnyMind Group’s mobile marketing platform, POKKT, was utilized by Unilever and Mindshare for video-embedded rich media ads that enabled Unilever’s TRESemmé to win the “Philippines Best in Show” award for its “KOL-Powered Immersive Shopping Experience” campaign.