AnyMind Group at Shopee Brand x Creator Conference 2025: Accelerating the Future of Commerce Through Innovation and Collaboration

The Shopee Brand x Creator Conference 2025 brought together over 1,500 brands, KOLs/KOCs, and partners in Vietnam in a dynamic celebration of e-commerce, content creation, and business innovation. As a BPaaS company, we’re proud to participate in this gathering, showcasing our AI-powered solutions across the business supply chain and seamless creator-brand collaboration.

Shopee Brand x Creator Conference 2025 served as the perfect stage for us to connect with both brands and creators, and demonstrate how we enable smarter, more scalable, and more impactful commerce.

At our booth, visitors were introduced to a powerful ecosystem of solutions designed to empower every step of the commerce journey.

Solutions Spotlight: Powering Every Touchpoint

1. AnyLive: Hybrid Live Commerce

Our hybrid live commerce solution enables brands to run continuous, personalized livestream sessions by integrating real hosts with AI-powered co-hosts. At the event, visitors could experience interactive demos of our AI-powered livestreaming.

With data-driven content planning, scripting, communication design, and creator-led sessions, brands can:

• Maximize engagement during peak hours with real human hosts
• Maintain streaming presence 24/7 with scalable AI hosts
• Optimize cost while still boosting GMV through continuous interaction

2. Affiliate Marketing & Creator Growth: Unlocking Brand-creator Collaboration

Affiliate marketing is a strategic driver of performance-based growth. Through our AnyTag platform, AnyMind helps brands build affiliate programs at scale while empowering influencers to join affiliate marketing campaigns through AnyCreator.

For creators, we provide:

• Access to affiliate campaigns with top brands
• Transparent performance tracking and payouts
• Opportunities to build long-term, brand-aligned collaborations

For brands, it’s a cost-effective and scalable way to boost visibility, drive conversions, and tap into the creator economy.

3. D2C & E-commerce Enablement: End-to-End Growth Support

AnyMind empowers D2C and e-commerce brands to scale faster and smarter with our end-to-end solutions.

Through our platforms, brands can:

• Centrally manage operations across multiple online channels (Shopee, Lazada, TikTok Shop, brand.com.)
• Automate campaign tracking, performance analytics, and content optimization
• Streamline inventory, logistics, and customer engagement from a single dashboard

Building the Future Together

More than just a product showcase, our booth became a space for strategic conversation where creators found opportunities to grow their influence, and brands gained insights into building stronger digital ecosystems. The energy and curiosity from both communities reaffirmed our belief: the future of commerce is collaborative, data-driven, and powered by innovation.