AnyMind Group Wins at Mob-Ex Awards 2025 for Innovative Mobile Campaigns

AnyMind Group,a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has won two honors at the Mob-Ex Awards 2025, highlighting the company’s continued innovation in mobile marketing, POKKT, Asia’s leading mobile advertising platform, specializing in gamified in-app ad experiences and rewarded video formats that drive deeper consumer engagement.

AnyMind and Nestlé Philippines’Bear Brand Sterilized 2 Player Connected Device Game won Silver for Best Mobile Gamification Campaign and Bronze for Most Innovative Use of Mobile.These wins underscore the company’s ability to deliver engaging, tech-enabled brand experiences that resonate with consumers.

Mayi Baviera, Country Manager, Philippines, AnyMind Group, said: “These recognitions validate our commitment to pushing the boundaries of mobile innovation for our brand partners. By combining creativity, data, and technology, we’re able to craft gamified experiences that not only entertain but also drive meaningful engagement and business outcomes.”

Building on a track record of recognition

The latest Mob-Ex Awards achievements build on a series of industry honors for AnyMind in recent years:

• POKKT Awards 2023: Grand Prix / Best in Show for Unilever Tresemmé’s KOL-Powered Immersive Shopping Experience
• MMA SMARTIES Philippines 2024:Enabling Technology Company of the Year

• Multiple accolades across Digital IMC, Social Media Marketing, Experimental Technology, Customer Experience, and Use of Video categories in partnership with leading brands

These awards further establish AnyMind as a partner of choice for brands seeking to connect with consumers through innovative, data-driven, and immersive digital experiences.

Beyond the wins, AnyMind was also shortlisted as a finalist across four categories in collaboration with leading global brands:

• Most Innovative Use of Mobile: Nestlé Philippines – Bear Brand Sterilized – Bear Brand Sterilized 2 Player Connected Device Game
• Best Mobile Gamification Campaign: Nestlé Philippines – Bear Brand Sterilized – Bear Brand Sterilized 2 Player Connected Device Game

• Best Use of Personalisation: Nestlé Philippines – Maggi Kari – Maggi Kari DCO – Weather Targeting Gamified Execution
• Best Use of Interactive Media / AR & VR: Perfetti Van Melle – Chupa Chups – Chupa Chups Head Movement Gamified Execution