2026 East Asia Influencer Marketing Playbook
Mar 10, 2026
Blog
Influencer Marketing
Get ready for the future of in-game advertising!
Google has just unveiled Immersive In-Game Ads, a groundbreaking ad format designed to blend seamlessly into gameplay — enhancing player experiences while unlocking new monetization opportunities. Now available through AdMob in closed beta, this innovative format is set to power the next wave of growth for mobile games.
And here’s the exciting part:
As a Google Certified Publishing Partner (GCPP), AnyMind Group is proud to offer early access to Immersive In-Game Ads for our partners. Game developers and publishers can register today to join the closed beta through AnyMind!
Immersive In-Game Ads are a revolutionary way to integrate advertising directly into the gaming environment — making ads feel like a natural part of gameplay.
Imagine a racing game where billboard ads along the track dynamically display real-world brand content, or a city-building game where in-world displays feature high-quality video ads. The possibilities for creativity and new revenue streams are endless.
This format opens up new ways to:
In fact, Roblox, one of the world’s most dynamic gaming platforms, has already scaled its video ad offering through a partnership with Google, showcasing the massive potential of this new format. Read the case study here.
By partnering with AnyMind to access this closed beta, you can:
Slots are limited, and this is a rare opportunity to stay ahead of the curve as the next era of in-game monetization begins.
Register now to join the Immersive In-Game Ads closed beta with AnyMind Group!
Let’s create gaming experiences that players love — and new revenue opportunities that publishers deserve.
👉 Sign up for the beta test here: