Viva.co.id taps on AnyMind Group’s AnyManager to grow revenue by 98%

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Viva.co.id, an Indonesia-based publisher network, has successfully utilized its AnyManager platform to grow its advertising revenue by 98%.

Since joining AnyMind Group’s publisher network in May 2023, Viva.co.id implemented new ad formats, including a floating square format, along with AnyManager features such as AnyManager Tag Service and AnyManager Video Player.

Hitoshi Maruyama, Managing Director for Publisher Growth, AnyMind Group said: “Our capability to provide comprehensive solutions for web and app publishers helps them to increase revenue and optimize the way they provide content to their audience, and Viva.co.id is one such success case of being open to trying out new ways to open up avenues for growth.”

AnyManager is a platform used by more than 1,600 web and mobile app publishers across the Asia Pacific region, with features that include a comprehensive suite of analytics, monetization optimization, and implementation of content such as HTML5 games and video content.