[TW] Senior Influencer Marketing Manager

當別人還在算讚數和觀看次數，你已經在思考如何透過「創作者經濟 (Creator Economy)」重塑品牌的商業版圖了嗎？在 AnyMind Group，我們正在尋找一位具備前瞻視野與戰略靈活性的資深網紅行銷經理。這不是一個單純的發包與溝通職位，而是主導品牌全漏斗策略 (Full-funnel strategy) 的「戰略大腦」。你將站在數位行銷的最前線，發揮卓越的影響力與跨界整合能力，帶領團隊突破傳統 KOL 業配框架，從資源佈局、數據驅動決策到 AI 工具與新興社群的應用，全面升級網紅行銷的商業價值！如果你擁有精準的市場直覺，並且熱衷於培育下一代行銷菁英，這個充滿野心與跨國資源整合的國際舞台，就是為你準備的！

While others are still counting likes and views, are you already thinking about how to reshape a brand's commercial landscape through the Creator Economy? At AnyMind Group, we are looking for a visionary Senior Influencer Marketing Manager with exceptional strategic agility. This is not just a role for executing campaigns and communicating with talents; you will be the "strategic brain" driving full-funnel marketing strategies. Standing at the forefront of digital marketing, you will leverage your influence and rapport to lead the team beyond the traditional KOL sponsorship framework. From strategic resource allocation and data-driven decision-making to the application of AI tools and emerging social platforms, you will comprehensively elevate the business impact of influencer marketing! If you possess sharp market intuition and are passionate about mentoring the next generation of marketing elites, this ambitious, international stage backed by global resources is built for you.

What You'll Do

• 策劃全盤網紅行銷策略： 跳脫單一專案思維，參與品牌的高階商業策略。制定年度網紅行銷藍圖，將創作者影響力深度綁定企業商業目標（如業績轉換、市佔率提升、品牌聲量破圈）。
  Strategic Leadership: Step away from single-project thinking and participate in high-level business strategies. Design annual influencer marketing blueprints that deeply tie creator influence to overarching commercial goals.
• 帶領與賦能團隊： 發揮教練領導力，負責管理、指導並擴編網紅行銷團隊。建立高效 SOP 與人才培育機制，帶領團隊成員成長為具備商業思維的行銷悍將。
  Team Building & Mentorship: Act as a coach to manage, guide, and expand the team. Establish efficient SOPs and talent development mechanisms, empowering team members to become commercially minded marketing powerhouses.
• 高階資源拓展與跨界合作： 主導大型 KOL/網紅的合作洽談與跨部門整合。開發並維護與頂級創作者、大型經紀公司或各大平台的戰略合作夥伴關係。
  Partnerships & Expansion: Lead negotiations with top-tier KOLs and drive cross-functional integration. Develop and maintain strategic partnerships with top creators, major talent agencies, and various digital platforms.
• 定義未來趨勢與創新玩法： 永遠比市場快一步！隨時掌握全球創作者經濟的最新脈動（如：短影音極致轉換、AI 虛擬網紅應用），並將這些前瞻趨勢轉化為團隊可執行的創新專案。
  Trend Pioneering: Stay one step ahead of the market! Keep your finger on the pulse of the global Creator Economy and translate forward-looking trends into actionable, innovative projects for the team.
• 預算控管與 ROI 極大化： 掌管百萬至千萬級別的行銷預算，建立科學化的成效評估模型（如 EMV、CPA、ROAS），持續優化投資報酬率，讓每一分預算都能發揮核彈級的影響力。
  Budget & ROI Optimization: Manage high-tier marketing budgets with strong data analytical skills. Build scientific performance evaluation models to continuously optimize ROI, ensuring maximum business impact.

Who You Are

• 豐富的實戰與管理經驗： 至少 5 年以上網紅行銷、廣告代理商或公關領域經驗，其中包含至少 2 年以上團隊管理實績。具備從 0 到 1 建立專案，及帶領 10 人以上團隊達成高挑戰目標的經驗者尤佳。
  Extensive Field & Management Experience: 5+ years in influencer marketing, advertising, or PR, including 2+ years of proven team management. Track record of building projects from 0 to 1 and leading teams of 10+ people is highly preferred.
• 戰略高度與商業思維： 擁有「大局觀」，比起「這個案子有多難執行」，你更在意「這檔合作為品牌帶來了什麼長期價值」；除了 KPI 達標，你更能看見專案為團隊帶來哪些學習與未來優化空間。
  Strategic & Operational Agility: You possess a "big picture" mindset. Beyond just hitting KPIs, you care about the long-term value a campaign brings to the brand and how to optimize for the future.
• 敏銳的趨勢嗅覺與抗壓性： 在變動劇烈的社群時代擁抱變化，能在高度不確定性中帶領團隊找到方向。面對挑戰，你不僅能提出 Plan B，甚至能隨時備妥 Plan C，並持續鼓勵團隊前進。
  Trend Sensitivity & Resilience: You embrace change in a rapidly evolving social landscape. You can guide the team through high uncertainty, always having a Plan B (and C) ready while encouraging the team to move forward.
• 卓越的溝通與破冰能力： 具備高 EQ 與同理心，精通向上管理與跨部門協調。身為解決複雜問題的高手，你能有效激勵團隊，並讓內外利害關係人都在同一個頻率上運作。
  Exceptional Communication: High EQ with strong empathy, excelling in upward management and cross-departmental coordination. You can effectively motivate the team and align all stakeholders.

Nice To Have

• 具備實戰英語溝通能力： 流利的英文溝通能力，能順暢參與海外客戶、跨國團隊或外籍創作者的專案協作與會議。
  Practical English Proficiency: Fluent in English, capable of seamlessly collaborating with overseas clients, multinational teams, or international creators.
• 深厚的產業與人脈資源： 曾任職於大型代理商、知名品牌端或網紅經紀公司高階職位，擁有豐富的媒體與創作者人脈庫。
  Industry Connections: Previous leadership roles at large agencies, brands, or influencer management companies, bringing a rich network of contacts.
• 現象級案例實績： 曾主導過極具市場聲量 (Viral)、高轉換率的指標性行銷案例，並熟稔各大社群平台數據分析工具。
  Viral Campaign Track Record: Proven experience leading highly talked-about (viral) and high-conversion marketing campaigns.

Why You’ll Love It

• 優於勞基法之休假日數：試用期過後享有 10+4 天休假（依當年度在職比例提撥）
  Better than labor law annual leave: 10+4 days of paid leave after probation (prorated).
• 彈性上班時間：9:00-10:00 到班
  Flexible working hours: 9:00 AM - 10:00 AM arrival.
• 生日當月享有一日不扣薪生日假；讓你開心慶生！
  Birthday leave: One day of paid leave during your birthday month to celebrate!
• 配合政府公告之連假放假，但補班日一律不需補班喔！
  No make-up work days: We follow government public holidays, but you never have to work on official make-up days.
• 勞健保員工自付額由公司補助，讓你有保障無負擔！
  Company-subsidized employee contributions for labor and health insurance.
• 系統化且透明公開的績效考核制度
  Systematic and transparent performance review process.
• 零食及咖啡供應
  Free snacks and coffee.
• 年度團體活動 (Team Building, CSR等)
  Annual company events (Team Building, CSR, etc.).
• 每月慶生活動
  Monthly birthday celebrations.
• 年度聖誕活動、尾牙
  Annual Christmas party and Year-End party.
• 配發筆電乙台，供在職期間辦公使用
  Company-issued laptop for work use.
• 辦公室內配置按摩椅、咖啡機、電冰箱、烤箱、微波爐應有盡有
  Fully equipped office with massage chairs, coffee machines, refrigerators, ovens, and microwaves.
• 每週五療癒身心 Fluffy Friday，歡迎帶毛孩上班一起交流
  Fluffy Friday: Bring your furry friends to work every Friday!
• 員工健檢補助
  Employee health check-up allowance.