Career

Strategic Planning Manager

Influencer Marketing, Anywhere

Clarify and analyze briefs provided by the Account Management team to thoroughly understand business challenges and goals, developing proposals aligned with client objectives.
Lead communication, influencer and IMC strategic planning processes based on campaign requirements.
Conduct in-depth research to gain comprehensive consumer insights and market knowledge, ensuring strategic alignment of all campaign executions.
Possess a strong foundation in digital communication and online media strategies.
Develop compelling presentations and effectively communicate strategic recommendations to both internal teams and clients.
Collaborate closely with Account Executives, Creative Planners, and Biddable/Media Buyer teams to deliver successful campaigns.
Represent the agency in client meetings by presenting strategies and providing expert consultations.

Bachelor’s degree in advertising, communication arts, marketing, digital media, or a related field
5-7 years of working experience in Communication Strategic Planning and Influencer Marketing or related field
Proven experience as a team leader or manager at least 1-2 years
Must have knowledge of AI adaptation in the job.
In-depth understanding of the digital landscape, key performance indicators, and the ability to propose tracking mechanisms to measure campaign success
Exceptional presentation and communication skills
Proficiency in measuring campaign performance across various metrics
Strong analytical skills and the ability to extract actionable insights from large datasets
Ability to thrive under pressure and meet tight deadlines
Excellent communication skills in Thai, and English is a must