Blog
E-commerce & D2C
Dec 19, 2025
From search to scroll: how buying decisions quietly moved to social media
There was a time when buying something online felt intentional. You opened an e-commerce app because you needed something, the decision came first, the platform second. You searched for a specific product, compared options, read reviews, and made a choice. The process was structured, logical, and planned. Today, that order has quietly changed. People still buy online, but the moment that triggers the decision often occurs elsewhere. At the same time, scrolling through social media, watching short videos, or joining a live stream out of curiosity. The
