Blog
Influencer Marketing
Dec 8, 2025
The Rise of KOCs in Asia and Southeast Asia
Across Asia, brands are beginning to notice something unexpected: creators with just 1,000-10,000 followers are delivering higher ROI than big-name influencers. As consumers grow increasingly skeptical of polished ads and picture-perfect content, they’re turning instead to voices that feel relatable, honest, and real. These everyday creators—known as Key Opinion Consumers (KOCs)—are reshaping how purchase decisions happen online. No longer just passive reviewers, they now influence discovery, consideration, and conversion at scale. In this new era of a
